Know what shoppers feel, before the shelf tells you.
mia unifies reviews, social chatter, retailer pricing, competitor launches and ingredient or packaging supply signals, then ranks the brand, pricing and portfolio moves worth making, each backed by evidence.
Use case · Consumer & Lifestyle Brands
Four signal streams. One decision layer.
Consumer & Lifestyle Brands teams face fast-moving customers, competitors and suppliers. mia brings those signals into one Decision Intelligence Layer, so marketing, sales, product and strategy teams work from the same evidence.
Shopper voice
Reviews, ratings and social posts across retailers and marketplaces, grouped into themes such as taste, packaging, value and availability.
Retail price watch
Shelf and online price moves, promotions and pack-size changes from competitors and private labels.
Launch radar
New products, claims, flavours and positioning shifts from competitors in your categories.
Supplier signals
Raw material, packaging and logistics risks that could hit cost or availability.
Ranked brand moves
Pricing, promotion, portfolio and messaging opportunities ranked by evidence strength.
Workflow integrations
Push decisions into Slack, Teams, HubSpot, Notion and the tools brand teams already use.