Decision intelligence, questions answered.
The questions teams ask most when they move from dashboards and scattered research to one decision intelligence layer.
Decision intelligence basics
What is decision intelligence?
Decision intelligence is the practice of turning internal and external data into ranked, explainable recommendations. A decision intelligence layer unifies signals from customers, competitors, and markets, synthesizes them continuously, and delivers the next best action to the team that owns the outcome, with the sources attached.
What is a decision intelligence layer?
A decision intelligence layer sits above your existing systems rather than replacing them. It collects internal and external signals, synthesizes them into themes, ranks opportunities and risks, and routes each decision with its evidence to the right team. mia is a decision intelligence layer built for mid-market and enterprise organizations.
How is decision intelligence different from business intelligence?
Business intelligence reports what happened inside your own systems. Decision intelligence adds external context such as competitor moves, market shifts, and customer voice, explains what the combined picture means, and recommends what to do next. BI ends at a chart; decision intelligence ends at a decision.
How is decision intelligence different from an AI chatbot?
A chatbot answers one question from whatever it was given. A decision intelligence layer runs continuously against governed company data, tracks how signals change over time, ranks opportunities and risks, and cites every source behind a recommendation.
Is decision intelligence the same as predictive analytics?
Predictive analytics forecasts an outcome. Decision intelligence uses those forecasts alongside qualitative and external signals, then goes one step further by recommending and prioritizing the action a team should take, with the reasoning shown.
Using decision intelligence
Which teams use a decision intelligence layer?
Product, product marketing, growth, sales, customer experience, and strategy and insights teams. The value comes from all of them working from the same synthesized truth instead of separate research cycles.
What data sources does mia use?
Internal signals such as CRM records, product usage, support tickets, and sales conversations, combined with external signals such as reviews, social listening, competitor activity, market trends, and regulatory change.
How do you evaluate a decision intelligence platform?
Check five things: coverage of internal and external sources, source citation on every recommendation, real ranking rather than raw summaries, deployment and governance options, and time to first decision. mia is live for most teams in under two weeks.
How long does implementation take?
Most organizations connect their first sources and see ranked decisions within two weeks. There is no data warehouse rebuild required, because mia reads from the systems you already run.
What results should we expect?
Teams typically move from weeks to minutes on research cycles and make decisions from one shared evidence base. Early benchmarks are directional and depend on the number of connected sources and the decisions in scope.
Security, pricing, and getting started
Is mia GDPR compliant?
Yes. mia is built in the EU, hosted in the EU, aligned to GDPR and the EU AI Act, with ISO 27001 certification in progress. Cloud, private cloud, and on-premises deployments are available, including bring your own model.
How much does mia cost?
Pricing is based on seats and connected systems rather than a fixed public tier, so it scales with the scope of decisions you run through mia. See the pricing page or book a demo for a tailored quote.
How do we get started?
Book a demo. We map your current decision workflow, connect a first set of internal and external sources, and show ranked, source-cited decisions on your own data.
Still have a question?
Read the full guide to what decision intelligence is, or see how the mia decision intelligence layer works on your own data.
Book a demo